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Our History

Swanfu Trading Pte Ltd draws on six decades of industry experience to bring you the best in home and commercial-grade kitchen appliances. Whether outfitting a family kitchen or a bustling F&B business, we have the products and expertise to fit any requirement and budget.

Our Story

Our roots trace back to 1966, when we first opened our doors as Hiap Huat Trading Co., supplying Liquefied Petroleum Gas across Singapore. Within two years, we had already expanded into a broader range of kitchen and household appliances — refrigerators, washing machines, and more — establishing ourselves as a trusted name in Singapore homes.

In 1988, we made a defining move: we closed Hiap Huat Trading Co. and launched Swanfu Trading Pte Ltd, narrowing our focus entirely to the kitchen appliances industry. Where we once imported single and double burner gas cookers, we now manufacture and distribute over 25 types of products — including built-in hobs, chimney and cooker hoods, table-top cookers, water boilers, and deep fryers.

Our Brands

We are proud to manufacture our own line of kitchen appliances under our in-house brands IZOLA and CROWN, built on principles of high quality, innovation, and safety. IZOLA carries a European heritage spanning more than five decades, while CROWN serves both home users and commercial kitchens with reliable, hard-working appliances. Together, they represent the best of what we believe in: appliances that are built for safety, designed to last, and priced for real Singapore families and businesses.

Today, more than 200 authorised dealers across Singapore carry our products, and our brands are widely recognised among households and F&B retailers alike.

Built for Safety. Designed to Last.

Our Quality and Promise

Our Quality Promise

Built for Safety. Designed to Last.

  • Copper burners with double ring rapid flame – faster heat, better control
  • Flame failure device on every model – gas cuts off automatically if the flame goes out
  • Universal fit design – compatible with standard HDB and condo kitchen cut-outs
  • Cast iron pan supports – sturdy, durable, stable
  • Battery-operated ignition – no electrical connection needed

After-Sales Support

We Don’t Just Sell. We Support.

Every IZOLA appliance is backed by comprehensive after-sales support from our team of well-qualified service personnel. We provide fast installation, routine maintenance, repair and servicing to ensure complete peace of mind.

Service Hotline: +65 6268 2629

Office: +65 6264 4296

Email: sales@icrown.com.sg